behind the design: mauka makai

Posted on August 01, 2013 by ashley | 0 Comments

Every design on our clothing has a story. Some are funny, sentimental or inspired by something we love. Whatever the reason, we believe design is powerful. It can change your day or bring back a childhood memory. We wanted to take you through the process of how an idea becomes fashion.

I love the water. It is healing, refreshing, and so many more adjectives. My girlfriends and I call ourselves the MAUI MERMAIDS (more about this later). For a couple weeks I would do an early morning swim at Waihe’e Beach. After work, I would head up to ‘Iao Valley and finish the day in the river. From salt water to fresh water. From ocean (makai) to mountain (mauka).

Mauka to makai is a popular saying in Hawaii. For Hawaiians, the significance of the two is sacred, meaningful, and is the foundation of Hawaiian culture. I thought it would be a great idea for a design.

Ash and I began sketching over and over. This process is fun, but also annoying. We can sit there for hours and it will never look “right.” So we gave it to the master herself, Saedene, to figure out. I knew she would bring my idea to life.

We tweaked the design a couple times. We weren’t sure if we wanted it horizontal or vertical. Little details are important in design. I was satisfied once it was complete. Ash found the perfect shirt to print it on. It was loose, breezy and absolutely perfect for summer! The idea was now wearable art!

When I look at this shirt, I feel the energy of the water and the land. Both are valuable and sacred. Without it we don’t exist, and that’s a great reason to respect it.

Posted in design, fashion, Feel Good, Good Stuff, hawaii, makai, Market Street Fashion, mauka, mountain, MT Fashion, ocean, shirt



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