Maui Thing is a movement - a brand that portrays the essence of life and living on the Valley Isle.

Being inspired by good things on our special island, the lifestyle brand was built upon the slogan, "Stuck on Good." Since 2007, our goal has been to share our deep love for Maui, while providing locals and visitors clothing with a conscience. From the slopes of Haleakala to historic 'Iao, we value our Maui lifestyle and want to share it with the world.

We understand the importance of a healthy and thriving community and contribute to its growth whenever possible. One example of our commitment is our free keiki art classes which help inspire creative thinking. Another community service is the monthly Maui Thing main stage at Wailuku First Friday - a popular community block party with free music for the public. We also offer unique, co-branded designs for Maui charities, schools and other non-profit groups.

We love Maui for more than its beauty, and we hope to share it with the world.

Mahalo and have an Aloha Day!

For more information on our co-branded apparel or for a wholesale line sheet, please feel free to contact us at